The Idea Button.
Last updated 23 August 2026 · Version 1.0
This is a summary for convenience. It is not a substitute for the full terms below, and where the two differ, the full terms govern.
These Terms of Use (the “Terms”) are a binding agreement between you and Felix Van Dokkum (“we”, “us”, or “our”), covering your use of The Idea Button mobile application and any related websites we operate (together, the “App”).
By downloading, installing, or using the App, or by ticking the boxes on the first-launch screen, you confirm that you have read, understood, and agree to be bound by these Terms and by our Privacy Policy. If you do not agree, do not use the App.
The App is rated for users aged 13 and over. By using it you represent that:
The App is not directed to children under 13, and we do not knowingly permit them to use it. If we learn that a user is under 13, we will take reasonable steps to terminate that use. See the Privacy Policy for how we handle this.
We grant you a personal, limited, non-exclusive, non-transferable, revocable licence to install and use one copy of the App on Apple-branded devices you own or control, for your own non-commercial use, in accordance with the App Store Terms of Service and these Terms.
You may not: copy, modify, translate, or create derivative works of the App; reverse engineer, decompile, or disassemble it except to the limited extent that applicable law expressly permits despite this restriction; rent, lease, lend, sell, sublicense, or redistribute it; remove or obscure any proprietary notice; or use it to build a competing product.
This section is the most important part of these Terms. Please read it carefully.
The App generates and displays business ideas, estimated start-up costs, estimated earnings, descriptions of problems, and suggested first steps (together, the “Ideas”). Ideas are provided for informational and entertainment purposes only.
We do not provide business, financial, investment, tax, accounting, legal, or professional advice of any kind. Nothing in the App is a recommendation to start any business, spend any money, enter any contract, or take any other action.
Specifically, and without limiting the above, we make no representation or warranty that any Idea:
All figures shown in the App are rough estimates for illustration only. Start-up costs and earnings ranges are indicative, are not forecasts, and will not reflect your actual results. Real costs and real earnings vary enormously by location, timing, skill, effort, and luck.
Before acting on any Idea, you are solely responsible for conducting your own research and, where appropriate, obtaining independent professional advice from a qualified lawyer, accountant, or business adviser. Any decision you make and any money you spend is entirely at your own risk.
When you enable AI Idea Generation, the App sends the filters and context you have chosen to our server, which passes them to a third-party artificial intelligence provider that writes a new idea and returns it. The same applies to the Founders Engine feature, which answers questions you ask about an idea.
You acknowledge and accept that AI-generated content:
You are responsible for checking any AI-generated content before relying on it, including checking that a business name is available and does not infringe anyone else’s trade mark.
To the extent we hold any rights in the text an AI feature returns to you, we assign those rights to you, so you may use the output for your own purposes. We make no warranty that this output does not infringe the rights of any third party, and we do not indemnify you against such claims.
Some features are paid. Purchases are processed by Apple through your App Store account, and are subject to Apple’s terms as well as these Terms. We never see or handle your payment card details.
Refunds. All purchases are final as far as we are concerned. Refund requests are handled by Apple under its own policies, and we have no ability to grant, refuse, or process a refund. You can request one through Apple’s reportaproblem.apple.com. Nothing in this paragraph limits any refund right you have that cannot be excluded under the law where you live.
We may change prices, the size of credit packs, or what a credit buys at any time. Changes will not affect credits you have already bought.
The free version of the App shows advertising, including optional rewarded video advertisements that grant credits in exchange for watching them. Advertising is delivered by third-party advertising partners, and we do not control the content of the adverts shown.
We are not responsible for the products, services, or claims made in any advert, or for anything that happens if you interact with one. Rewarded adverts are optional and you are never required to watch one.
See the Privacy Policy for what advertising partners collect and how to limit it.
You agree not to:
We may suspend or block access to paid or server-backed features if we reasonably believe you are breaching this section.
The App, including its built-in idea library, written copy, design, artwork, sounds, and code, is owned by us or our licensors and is protected by copyright and other laws. These Terms grant you a licence to use the App, not ownership of it.
You may use individual Ideas for your own personal and business purposes, including actually starting the business. You may not republish the library, or a substantial portion of it, as a competing collection.
Feedback. If you send us suggestions or feedback, you grant us a perpetual, irrevocable, worldwide, royalty-free licence to use it for any purpose without any obligation or payment to you.
We provide the App on an ongoing but not guaranteed basis. We may change, suspend, or discontinue any feature at any time, including AI features, without notice and without liability to you. Server-backed features depend on third-party providers and may become unavailable, more expensive, or impossible for us to continue offering.
If we permanently discontinue a paid feature, we will make reasonable efforts to give notice, but we are not obliged to refund unused credits except where required by law.
The App and all Ideas and content are provided “as is” and “as available”, without warranty of any kind, whether express, implied, or statutory. To the fullest extent permitted by law, we disclaim all warranties, including any implied warranty of merchantability, fitness for a particular purpose, title, accuracy, and non-infringement.
We do not warrant that the App will be uninterrupted, timely, secure, or error-free, that defects will be corrected, or that any Idea will produce any particular result.
Some jurisdictions do not allow the exclusion of certain warranties, so some of the above may not apply to you. In that case, our warranties are limited to the minimum extent permitted by law.
To the fullest extent permitted by law, we will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, business, opportunity, goodwill, savings, or data, arising out of or relating to your use of the App or any Idea, whether based in contract, tort, negligence, strict liability, or any other theory, and whether or not we were advised of the possibility of such damages.
To the fullest extent permitted by law, our total aggregate liability to you for all claims relating to the App will not exceed the greater of (a) the total amount you actually paid us through the App in the twelve months before the event giving rise to the claim, or (b) twenty-five United States dollars (US$25.00).
Some jurisdictions do not allow certain limitations of liability, so parts of this section may not apply to you. Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be excluded under applicable law.
You agree to indemnify and hold harmless Felix Van Dokkum from any claim, demand, loss, liability, or expense (including reasonable legal fees) brought by a third party and arising out of: your use or misuse of the App; any business you start or attempt to start; your breach of these Terms; or your violation of any law or of any third party’s rights.
You may stop using the App at any time by deleting it. We may suspend or terminate your access at any time if you breach these Terms or if we discontinue the App. On termination, the licence in section 3 ends immediately. Sections 4, 5, 9, 11, 12, 13, 15, and 16 survive termination.
This section applies because you obtained the App from the Apple App Store, and is required by Apple. In the event of any conflict, this section prevails over the rest of these Terms in respect of Apple only.
These Terms are governed by the laws of the State of [[STATE]], United States, without regard to its conflict-of-laws rules. The United Nations Convention on Contracts for the International Sale of Goods does not apply.
You and we agree that any dispute will be brought exclusively in the state or federal courts located in [[STATE]], and both parties consent to the personal jurisdiction of those courts.
If you live outside the United States, this choice of law does not deprive you of the protection of any mandatory consumer law of the country where you live, and you may be entitled to bring proceedings there.
We may update these Terms. When we make a material change, we will update the date at the top and increase the version number, and the App will ask you to accept the new version before you continue using it. Continuing to use the App after a change means you accept the updated Terms.
If any provision of these Terms is found unenforceable, the rest remains in effect and the unenforceable provision is modified to the minimum extent needed to make it enforceable. Our failure to enforce a provision is not a waiver of it. You may not assign these Terms; we may assign them to a successor. These Terms, together with the Privacy Policy, are the entire agreement between you and us about the App.
Questions about these Terms:
Felix Van Dokkum
[[EMAIL]]